Nike Rocks Advertising World - Term 2 Speech

Ko Maungarei te maunga. Ko Waipuna te awa. No te Kurawaenga o Tamaki ahau. No Mangaia ōku matua tēnā koutou, tēnā koutou, tēnā koutou katoa. E ngā manuhiri,nau mai haere mai. Haere mai ki tēnei marae ō tātou. Haere mai i raro i te korowai ō te rangimarie. Ka nui te koa me te hari ki te kite i a koutou. Everyone knows about Nike. That, is how famous they are. Hopefully by the end of my speech you will know a bit about Nike and the advertising side of Nike and how good they are at it. Nike was originally known as Blue Ribbon Sports. Nike produces a world wide range of sports gear. Nike has a slogan that is well known in the world. The slogan is “JUST DO IT.” This slogan is so famous that now people are using it in their everyday language. This slogan is now more than just a slogan it is now a motto or a catch phrase. It was first created in 1988. The other famous advertising thing that is well known by the world for Nike is ... the BIG TICK. It is everywhere. It is on shoes. It is on t-shirts. You name it. If it is made by Nike then the tick is somewhere on the item. 1982 was when Nike made its first TV ads. Their TV ads were so good they won 2 Cannes Advertising Festival awards for “ADVERTISER OF THE YEAR” and they won an Emmy award for the “BEST COMMERCIAL”, twice. Nike pays a lot of famous sports people like Serena Williams, Tiger Woods, Michael Jordan and André Agassi to wear and use their stuff. These people get seen and it makes us want to buy the things they are wearing. Why? Because WE ALL KNOW THEY’RE FAMOUS!! These are some of the tricks of advertising that Nike use. They are so good at it that they are worth millions of dollars. Buyers need to be aware because we are getting things that might not be worth the money we pay for them. Is $500 for shoes worth it just because of a tick or because a famous person wears it? I don’t think so. What do you think? No reira kua mutu taku kōrero tēnā koutou, tēnā koutou, tēnā koutou katoa.